As the global home furnishing landscape undergoes a major transformation, “going global” has become a strategic consensus among Chinese home furnishing enterprises. The 27th China International Building Decoration Fair (CBD Fair) in Guangzhou, under the CBD World-Connect initiative, is accelerating this trend—on the first day alone, the number of international professional visitors surged by nearly 50% year-on-year, reflecting the strong global demand for Chinese home brands.
As a leader in the custom cabinetry industry, Sofeyia Home (Stock Code: 002572) is seizing this momentum. Backed by a mature global layout and strong localization capabilities, Sofeyia drew widespread attention from international buyers at the fair, becoming a compelling case study of how Chinese home brands can successfully “go global.”
Riding the Wave of Globalization:
Sofeyia Becomes the Center of Attention for Overseas Visitors
As “global expansion” evolves from a trend into a deep-rooted strategy, Sofeyia has built strong differentiated advantages thanks to its early-mover advantage. Amid evolving domestic and international market dynamics and industry upgrades, expanding into overseas markets has become a shared goal across the entire custom cabinetry supply chain.
At this year’s fair, Sofeyia’s booth drew significant attention from global buyers—particularly in North America and Southeast Asia. There was a remarkable increase in visitors from countries such as the United States, Canada, Singapore, and Malaysia. Canada stood out with record-high franchise inquiries, marking a sharp year-on-year growth. Notably, over 70% of discussions focused on franchise partnerships, showcasing the strong brand recognition Sofeyia enjoys in the international market.
Accelerating Global Expansion:
Leveraging a Mature System to Capture New Opportunities Abroad
As the home furnishing industry rides the wave of globalization, Sofeyia’s ALPHA PRO series solution became a focal point for international visitors at the fair — a prime showcase of the brand’s dual strength in global vision and local execution.
At its core, the ALPHA PRO series features high-gloss PP+ panels inspired by supercar finishes, delivering a refined, modern aesthetic. Its “Golden Morning 1-Hour” layout is designed around real user habits, while the modular system allows flexible adaptation to regional needs — from open kitchens in North America to moisture-resistant cabinetry in Southeast Asia — blending global design with local practicality.
This “supply chain strength + design flexibility” approach is built on Sofeyia’s solid Chinese manufacturing base and global execution. It enables delivery of products that meet international tastes while adapting to local regulations and needs. Going forward, Sofeyia will leverage this series to expand its global service network and reinforce its competitive edge in product quality and localization.
From insights to execution, Sofeyia shows that the global path for Chinese home brands is more than market growth—it’s about building a shared global home living network. We welcome partners worldwide to bring Chinese smart manufacturing to more families.
Partner with Us to Unlock Global Market Potential
Global Distributors: Share brand resources and globalexperience to jointly explore regional retail markets
Project Clients: Custom whole-housesolutions for real estate, hotels, apartments, villas, and more
Contact Us for Cooperation
Website:https://sofeyiahome.com/
Email:sonia@sofeyiahome.com
WhatsApp：+8618098179372
Facebook / Instagram / LinkedIn/ Youtube: @Sofeyia Home (formerly Sofeyia Home)
